Ross Beyeler knows a thing or two about ecommerce sites that convert.  He’s built a few sites that I really love. Charlie Hustle (mostly because I’m a huge Chiefs Fan and KU Jayhawks fan), Bottle Keeper,  Johnny Cupcakes, Assoline and more.    

We get into several key design, UX and conversion rate optimization topics and examples including:

• Home page optimization and how the approach shifts if you have a large vs. small SKU count
• Storytelling in ecommerce and why successful ecommerce brands are great storytellers
• Product Detail Page (PDP) “must haves” for a better experience and better conversions
• Creating better collection and improved navigation
• 4 conversion killers to avoid like the plague
• Site search and recommendations for doing this better especially for larger SKU counts
• How to mine site search data for improvements
• Plus more!

Mentioned in This Episode:
Growth Spark
BottleKeeper – Colder Beer is Better. It’s Science.
Charlie Hustle – Vintage T-Shirts Made Fresh
Johnny Cupcakes – World’s First T-Shirt Bakery
Huckberry – Gear for Today. Inspiration for Tomorrow.
Xero Shoes – Best Barefoot Shoes and Sandals for Running
Assouline – Books & Gifts

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