Today’s guest is Ezra Firestone. Ezra is the founder and CEO of Smart Marketer, and a serial entrepreneur with over $18 Million in projected revenue from just two of his eCommerce lines. He is truly a wizard when it comes to traffic generation, email marketing, and really anything eCommerce related.

In today’s episode, we talk about Ezra’s initial claim to fame: landing pages. We’ll spend most of our time talking about the ‘money pages’ on your site: product detail pages. Every conversion path passes through these pages, making them crucial to optimizing conversions. Ezra will share some of his favorite layouts, must-have elements, mistakes to avoid, as well as companies to learn from.

Mentioned in this Episode:
zipify.com
Boom by Cindy Joseph
BeeFriendly Skincare

Connect with Ezra Firestone:
facebook.com/MeetEzra
twitter.com/ezrafirestone
smartmarketer.com
help@smartmarketer.com

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