YouTube vs. Facebook Ad Performance

OMG's YouTube Management Get The YouTube Ads Guide

Key Results (YoY 2023-2024)

Facebook Spend:

Despite spending nearly 60% more on Facebook, performance was largely flat.

YouTube Performance Spend:

Increased minimally (by 6%) yet delivered significant improvements.

Conversions:

Increased by 19.6%, leading to a 5331 new customer acquisition (AQ) boost.

New Customer CPA:

Improved by 22.8%, with the cost per acquisition dropping significantly.

MER:

Slight reduction, showcasing greater efficiency.

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These results illustrate the potential for YouTube to outperform Facebook, especially for brands facing rising ad costs and stagnating conversions on Meta platforms. Our strategic approach helped the brand reduce CPA while increasing customer acquisition, proving YouTube is a powerful alternative for DTC brands struggling with Facebook ad performance.

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Month Over Month Growth