PetHonesty
Using Amazon DSP with a Full-Funnel Approach to Scale an eCommerce Pet Supplement Company
PetHonesty is a dog supplement brand that uses effective, quality, premium ingredients with benefits that are supported by nutritional science research and testing.
Month Over Month Growth
91%
Increase in DSP Advertised Product Sales
4.5x
ROAS maintained with increased spend
91%
Increase in Total Units Sold
The Result
Our goal with DSP is to scale spend over time while maintaining consistent sales, and this account was a model performer. Over the course of 11 months we were able to scale the account from<$6,000 in monthly spend and $33,000 in Total Sales to nearly $60,000 in spend and $370,000 inTotal Sales. Lifetime ROAS for the account was 6.1x, with the last month achieving a 6.2x. For two products in particular, we scaled spend from $2,000-3,000 per month in the beginning to $15,000 each and $55,000+ Total Sales 11 months later with consistent results.
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