Boom! By Cindy Joseph
Using YouTube Ads to Scale Growth for an Ecommerce Skincare Company
Boom by Cindy Joseph is a pro-age cosmetic and skincare line for women of every generation. Their goal is to take their pro-women, pro-age, pro-health message to women who want simple, effective skincare. The brand is all about helping women look their best at 50, 60, 70 and beyond.
YouTube has grown from non-existence to one of our biggest and best performing channels for generating new customers. Our agency has been instrumental in making this happen.
Month Over Month Growth
30%
Total Sales Growth
116%
Increase in remarketing conversion value
193%
Growth in Google Ad Value
The Results
After running our YouTube campaigns for four months we saw a 116% increase in conversion value from our remarketing campaigns. Branded Search and Shopping campaign volume grew 60% without increasing bids. Total Sales volume from Google and YouTube campaigns grew 193% year-over-year mostly driven by the YouTube Campaigns. Total online sales for the client were up 30% year-over-year for the 4-month period measured. Sales growth had been pretty flat when looking at the same four month period from 2017 to 2018. The client was very pleased with the results and continues to invest in YouTube ads.
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