Conquer Your Email Marketing This Month

Welcome to our first edition of "No fluff, all the right stuff, email news!" Alright, that title desperately needs some workshopping, but there's a hurricane heading my way, and I need to finish up before my wifi goes bye-bye.

These newsletters will serve as your monthly mentor for all things email + SMS marketing. I might even throw in some other nifty tips I pick up along the way as I explore the eComm ecosystem. So grab your goggles and your floaty because we're diving in.

Ideas To Implement This Month:

‍

Klaviyo + Google Ads Integration:

Klaviyo recently announced its new integration with Google Ads. You can get this set up in just a few minutes. Here's a more detailed overview of what it does, along with its integration guide. Set this up today to instantly sync your contacts to Google Ads to improve your targeting.

Start Collecting Emails + Phone Numbers For BFCM:

Your biggest sales day is right around the corner, so it's essential to start thinking about your strategy now. I recommend setting up an exit-intent popup letting your customers know that you have something big planned for them and that they can sign up to be the first ones to know about it.

I prefer setting it up as the exit-intent so it doesn't distract them from your initial popup offer on the way in. You can also set this up as an SMS-only popup to start capturing some phone numbers from customers you already have.

Test Out A Plain Text Email:

This has been a fun format to experiment with, and you'll be surprised by the results! Send out a simple email asking a question to your customer base to get their feedback. These types of emails will help you out for a few reasons:

1 - Boosting email deliverability to your customers. This will make you more likely to end up in their primary inbox in the future and help with deliverability to new email addresses you collect.

2 - It's valuable feedback for your brand. Ask about why they enjoy shopping with you, which product you should launch next, or what services they wish you offered. Use this info to help shape the future of your brand.

3 - Use these emails as a chance to build brand loyalty. Your customers will be even more dedicated to you since they'll feel like a part of the journey instead of just another customer. When they see that you just launched a flavor of coffee that they hand-selected, they'll be more likely to buy!

BONUS: For these questions, I like to use multiple choice answers to make it easier for them to answer. Instead of an open-ended question like "What flavor of coffee should we launch next?", I'll ask something like "Which one of these should we launch next?"

A - Pumpkin Spice Party
B - Blueberry Bonanza
C - Hangry Hazelnut
D - Something Else (Let Us Know)

Subject Line Winners:

A/B testing subject lines is a great way to see what your customers are most interested in. I dove deeper into subject lines on this episode of eCommerce Evolution if you want to learn more.

Here are a few of the subjects we tested out this month and my theory behind why each one won.

#1 - Nail Polish Brand

A.) Ditch the acetone, use this instead / Your nails will be MUCH healthier!

B.) You aren't still using acetone, are you? / Switch to this instead

B was our winner! I think there's just enough sass + that little bit of mystery in this subject line to entice them to open up the email.

#2 - Beach Apparel Brand

A.) It's time for a beach day 🏖️ / Grab your towels, let's go

B.) National Beach Day '22 / Come get your daily dose of vitamin sea

And our winner was… B! For this brand, we've noticed every time we toss a '22 in the subject line; it improves the open rates. Test out something like Black Friday '22 to see if it boosts your results as well.

#3  - Natural Supplement Brand

A.) Are you consuming enough of these key vitamins? / Studies show that most people aren't!

B.) 3 ways to supplement your vitamin intake 🌱 / Add these to your daily routine

Subject line A had the best open rates! I think saying "most people aren't" was enough of a challenge to get people to open up this email. They're curious if they are doing something correctly/incorrectly, and they want to open up the email to see which category they fall into.

‍