Marketing Articles

How To Hire, Fire & Make The Most Of Your Agency Relationships - Part 1

Your brand is growing. Congratulations! Where is the best place to start when thinking about hiring an agency or freelancer?

Making them Say Yes: Irresistible Offers

Success in eCommerce is the continual pursuit of getting more people to say “yes.” And you need to get more than just one type of “yes.”

Video Marketing Trends

I’ve personally been urging eCommerce store owners to invest in video marketing since 2010. It’s hard to believe, but I’m still saying some of the same things a decade later...

The Ultimate Marketing X-Factor

There’s one marketing factor that trumps nearly all others… When you combine it with other solid marketing practices, it can give you an almost unfair advantage…

Amazon Sponsored Brand Video - Generate More Sales at a Lower ACoS

The ultimate scroll-stopper. The can’t-ignore new Amazon ad type. The hottest new trend in Amazon Advertising.