Bing & Bing Shopping
Bing and Bing Shopping can serve as great complements to AdWords and Google Shopping. Bing can serve an important part in your overall full funnel strategy.
Our approach to Bing is to take what’s working well on Google and then modify to capitalize on some of the nuances of Bing.
Often the Bing customer is different from who you are attracting now. While the upside of Bing may only be 20-30% of the traffic possible on Google, we often see strong conversions rates and high return on ad spend (ROAS) with Bing.
If you aren’t using Bing and Bing Shopping you are likely missing out.