The Ultimate Marketing X-Factor

There’s one marketing factor that trumps nearly all others… When you combine it with other solid marketing practices, it can give you an almost unfair advantage.  It’s the factor that allows some people and companies to make 2, 10, even 100 times more than others in their field.  This mystery factor can also: create fiercely loyal clients and customers  make … Read More

Does it Pay to be Funny?

Claude Hopkins, one of the grandfathers of direct response marketing once wrote that “no one buys from clowns,” and that it doesn’t pay to be funny. Hopkins, who shaped the marketing landscape in the early 20s and 30s, is arguably one of the greatest marketers of all time. Even more recently marketing legends like Jay Abraham and Dan Kennedy give … Read More

What is a Google Premier Partner?

What is a Google Premier Partner? When you need help managing your online advertising, you should work with a company that has been trained and certified by Google. Google Partners are advertising agencies, digital marketing professionals, and other online consultants who have the knowledge to manage Ad accounts.   Google Premier Partners are the top partners with demonstrated ads skill … Read More

Building a Profit-Producing Marketing Machine

Your marketing is the engine that drives your business.   With the proper fuel and horsepower, your marketing engine can create some impressive results. A few summers ago I visited the Coca-Cola world headquarters in Atlanta.  My wife and I toured the museum and it became obvious why Coca-Cola is the world’s most recognized brand: A great product (that’s mildly … Read More

Online Marketing Lessons from a TV Salesman

Sometimes your next big online marketing breakthrough may come from an unexpected place. Like a TV salesman from long before the internet was born. One of my favorite authors and marketers, Joseph Sugarman, once told the story of a superstar TV salesman from the 50s and 60s. I’m told that this salesman would often outsell all of the other salesmen … Read More

USP vs. UVP

You may be all about the next idea.   You’re consumed with the next widget, gizmo, or product that will fly off the shelf.  If so, good for you. I’m currently working with a few guys who have warehouses, far-east connections, and the ability to fabricate almost anything at ultra-low costs with surprisingly high levels of quality.  We’re in the … Read More